The Belazu Project

My Role

I worked at Belazu Ingredient Company for 6 years as Creative Lead. During this time I ran a team of 3, directed Belazu’s visual identity, acted as brand guardian and art director.

Belazu in 2017, what’s the problem?

Belazu has just gone through a rebrand where they merged both their B2B and B2C brands. Their B2B brand makes up 85% of the company so they maintained the B2B brand’s aesthetic.

Due to the stale identity, this means the B2C branding is not as impactful as it should be. How do we evolve to a stronger look?

PACKAGING

With over 200 products in over 10 different categories and no rules in place, Belazu’s packaging was inconsistent both horizontal and vertically.

We created rules, narrowed down the use of fonts, added colour to the labels, generated a shorter watchstrap with a stronger focus on the logo and started including botanical illustrations to represent the main ingredient of the products.

PACKAGING EXAMPLES

DESIGN

In this section you’ll be able to have a look at the artworks that were made for website, social media, email campaigns, print and others.

view artworks

Photography & Videography

Over my 6 years at Belazu, photography was a key area to develop. The following page will show you the type of content created to engage with our customers on and offline.

Click the link below to have a look at Belazu’s development through imagery and video.